About us


My name is Marty Groen in ‘t Woud. I strongly believe that anyone and any company can be successful. What you do today, defines your success for tomorrow. You want to become bigger, or better? Or do you feel that you have to adapt your strategy to the changing environment? With the right mindset, people and processes in place, your business will flourish.


It is my personal commitment to you to help you grow your business. I am a practical MBA marketing strategist with a vast experience in organizational and product strategy creation and implementation. I offer smart, simple, efficient and hands-on marketing solutions for you, your organization, and your clients. For now and in the future.

EMGROW: vision and mission


Organizations that wish sustainable growth need a plan, to continuously improve and to retain their competitive advantage. Organizations often lack time, prioritization and capacity to put forth strategic planning. Organizations that have a strategic plan mostly lack time, priority and capacity to carry out the strategy.


We help ambitious and inclusive entrepreneurs and managers to create strategy and to make the organization ready to carry-out the strategy, so that goals and objectives can be achieved.


What we do very well, and consequently love doing.

  • Hands-on

    I am a very pragmatic person. A hands-on marketer. Through constructive conversations, I create and deliver marketing plans in a most efficient and pleasant manner. And then I get started. I am a ‘roll up your sleeves and get going’ kind of guy.

  • Realistic

    I like to keep things real. I set SMART objectives, realistic goals, and make sensible, comprehensible plans. Always with both feet on the ground, and a ‘no-nonsense’ work style.

  • Approachable

    My phone is always on. You can reach me anytime and I will take time to listen to you. My easy-going personality makes it convenient for you to say what is on your mind.

  • Creative

    My ideas are original and inventive. I keep track of the latest news in marketing, people  and organizational development. I prefer to look at things from multiple perspectives. To open our minds for courageous actions, to differentiate and to surprise customers. I like to show people what else is possible, and encourage them to find their own potential.

  • Straightforward

    I like keeping things simple, and I always work with open agendas. Being straightforward goes hand-in-hand with respect and understanding of one another’s situations and considerations. I am polite, honest and respectful. Transparent and uncomplicated. It makes things clear and simple for everyone.

  • Personal

    Every person, company and situation is different. Therefore, I do not use standard models or templates. I first check-in with the organization, with the people in the organization, and with the business structure. I am very attentive to detail and environment-conscious. That is why I can deliver the customized marketing plan that you deserve.

Marty Groen in 't Woud: hands-on marketer

Marty Groen in 't Woud

  • An independent marketer who helps entrepreneurs realize their ambitions
  • 20+ years in various commercial and marketing management roles for large, international companies
  • a TMA-certified professional
  • a NIMA (Dutch institute for marketing) certified Senior Marketing Professional (SMP)

Business partners and team members appreciate my empathetic, patient yet challenging coaching style, my creativity and drive to continuously improve and achieve results.

I have turned my passion into my profession. That is why I am here with you today. Creating, strengthening and implementing strategy for, and with you.

Let's roll up our sleeves and get started!

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